If you wish to market to more people but don’t know where to start, then pay attention to some of the tools of the trade I am about to share with you. Many people are not sure how to increase the number of subscribers to their email marketing list, which is why I’ve come up with the below tips and tricks to boost not only your email revenue, but to show you how large brands are taking advantage of the power of email.
First things first -always keep your client/customer in mind. You don’t want to send marketing emails to people who haven’t asked for them. Sending out unwanted marketing emails to individuals who don’t want them will get your email marketing messages marked as spam. This is very bad for business and you may be blocked by certain Internet providers.
Target your audience. After you have accumulated some readers, try to get them to pass the good news about you on to others. Include a link to subscribe at the top of your emails so that anyone who receives a copy that has been forwarded from a friend can sign up as well. This is a great method to use to organically grow your base.
Consistency is important. Your emails should all feature the same colors and company logo. The font you select should be easy to read. With enough exposure to them, your subscribers will come to find your consistent emails distinctive and start paying more attention them. For a business to be successful, it needs to be instantly recognizable, especially when it comes to email marketing. A prime example is eCommerce, specifically apparel. They invest a lot of money into their email promotions, and you can bet I pay close attention to what they’re doing. The other day I watched as my partner bought a pair of leggings without even doing a price comparison simply because the brand she is subscribed to has built so much trust and writes great emails.
Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Your subscribers should have access to exclusive content before everyone else. Also include exclusive offers on your services or products. Don’t forget to send out emails that aren’t directly marketing related. Holidays, birthdays and other special occasions also warrant emails.
The information in the article you just read is your key to the lucrative domain of email marketing. Take the time to digest this information; you can even go back and read it again, if you want to do so.